Our comprehensive Marketing Strategy and Planning section equips you with the tools and skills to build, execute, and refine a winning Marketing Plan. From defining your core marketing goals to crafting an omnichannel experience that delights your customers, we guide you every step of the way. But we don’t just hand you a roadmap; we embark on this journey with you, fostering a collaborative environment where on-the-job learning empowers your team to own and implement the strategy long after the project ends. By the time we part ways, you’ll have gained the knowledge, confidence, and agility to navigate the ever-evolving marketing landscape and achieve sustainable success. We will approach our engagement with you following these critical steps:

Deep dive into your Business and Brand Strategy: We start with your brand strategy and the short- and long-term business goals you have set up for your product, service or company. Whether you’re aiming to conquer a new market segment, leapfrog competitors, or ignite brand love, your specific objectives are the north star guiding our journey. We’ll take your desired outcomes and use them to power a marketing plan that drives sustainable growth and makes your vision a reality.

Uncover the unspoken customer truths: We don’t just analyse demographics or the key data points available; we delve into your customers’ motivations, emotions, and aspirations. Favouring human to human interactions we use different methods and sources of information to achieve the deep understanding that fuels the relevance of the plan and enables us to understand where to focus the attention.

Define the experience: We chart every interaction your customers have with your brand or similar brands, identifying moments of delight or opportunities for improvement. We then prioritise those moments to define the areas of focus for the tactical plan.

Balance the content and the channels: Through a creative and collaborative process, together we plan the content most likely to inspire inspires, informs, and delights customers. This includes the definition of the most appropriate format and channel, to deliver it, based on the audiences’ preferences and behaviours, weaving it seamlessly into your customer’s journey.

Continuous improvement: We design a robust measurement system, analysing your performance, refining your strategy, and keeping you ahead of the curve. From overall performance to activity metrics to engagement, we select the right set of metrics for your team to have a useful view of what is working and not and get actionable insights from the data to optimise the plan or the execution.

Creating and learning via collaboration: Co-creation is core to our value proposition. In planning we support by guiding the company effort, with our expertise. But Cross-functional participation is key and will foster ownership of the plan as well as equipping the team with the skills needed for sustainable success.