Works Digital

Slide with Focus. Deliver with Impact.

Our Slide System delivers strategic support built around one goal: simplify your planning, strengthen your team, and amplify your results.

Slide Check

Find the friction. Unlock the focus.

Whether you’re leading Marketing Excellence or driving a brand, one question matters:
Is your planning structure helping teams think—or just fill boxes?

Slide Check is our focused diagnostic that reveals where your brand planning framework or plan execution is quietly stalling strategic impact.

 

Two entry points, one outcome: sharper focus, stronger results.

For MEX leads
We assess your brand planning framework:

  • Does the structure guide teams toward better strategic thinking—or just tidy documentation?
  • Does the framework invite clarity and focus—or is it encouraging box-ticking and surface-level answers?
  • Is the process enabling coherence, alignment, and scalability across markets?
  • Are local, regional, and global needs balanced—or creating friction?

    For Brand & Marketing leads
    We review selected brand plans in use:

    • Are strategic choices clear—or is everything prioritised at once?
    • Are customer insights driving real focus and differentiation?
    • Is segmentation helping tailor tactics—or just added complexity?
    • Is execution connected to strategy—or just a checklist of channels?

      How Slide Check Works

      We don’t just flag what’s broken. We show you where to focus for the biggest shift.

      We assess your marketing setup across three critical dimensions—so you get a complete picture of where things are working, and where they need tuning.

      What you get:

      • A fast, external read on where your planning really stands

      • Practical, prioritised recommendations to simplify and strengthen

      Slide Map

      Brand planning frameworks that guide real thinking—not just fill-in-the-blank slides.

      Too many planning templates are either too basic to spark thinking—or so complex they confuse it.
      Slide Map helps you fix that.

      We work with your team to refine your existing brand planning framework—or implement our proprietary one—so it’s simpler, smarter, and built to guide clear, strategic decisions.

      What we focus on:

      • Streamlining structure and flow to reduce friction and improve usability

      • Making sure the right questions spark the right conversations—at the right time

      • Building in flexibility for local adaptation, without losing strategic consistency

      • Ensuring clear links between insight, strategy, tactics, and measurement

      Whether your template came from a global playbook or a top-tier consultancy, we help you tailor it to your business reality—so teams can plan better, think clearer, and execute with more confidence.

      How do we approach it?

      We partner with you to either:

      • Refine your existing framework based on what’s working and what’s not

      • Or adapt our proprietary best-practice framework to your ways of working

      Either way, the result is the same:
      A framework that multiplies your impact—not your workload.

      Slide Edge

      Build capability that sticks. Grow confidence that lasts.

      Slide Edge isn’t a training program. It’s a comprehensive development experience built into your team’s real work—so learning sticks and momentum builds.

      We not only teach Brilliant Basics and apply them to your brands, but we coach your team through the actual moments that matter: planning cycles, strategic decisions, campaign design, and beyond. The result? A confident, capable team that doesn’t just know what good looks like—they can deliver it.

      Slide Edge is made up of three parts:

      Our Slide Edge service is designed to be practical and action-oriented, embedding new skills and processes into your team’s daily operations. We follow a structured approach that ensures learning is applied in real time and produces lasting results. Here’s how we do it:

      Slide School

      Learn the fundamentals. Fast, focused, and energising.

      This is our training foundation: short, engaging sessions that cover the Brilliant Basics of effective marketing—insight, strategy, messaging, measurement, and more.

      No bloated decks. No passive learning. Just smart ideas applied right away.

      Slide Room

      Apply the learning where it matters most—on real brand work.

      Slide Room takes the training off the slides and into your brand plans. We work with teams during planning cycles or campaign sprints to embed the thinking in live projects.

      It’s practical, it’s collaborative, and it’s where real skill-building happens.

      Slide Coach

      Real-time support to build confidence, not dependency.

      We provide 1:1 or small-group coaching to reinforce learning, address challenges as they arise, and help your team move from knowing to doing.

      Coaching sessions are tailored, timely, and focused on helping your team thrive—not rely on us.

       

      How we build capabilities that stick?

      The Slide Edge Learning Journey

      We don’t run generic training.
      We help your team build capability where it counts—live, in the flow of work.

      Our four-phase learning loop blends theory, practice, coaching, and results—so your team builds real skills, with real momentum.

      What you gain

      • Real mastery of the Brilliant Basics that will multiply the impact of your Marketing —built through practice, not just theory

      • The confidence to lead and deliver impactful strategies without hand-holding

      • A repeatable system for learning, improving, and scaling marketing excellence

      What others have to say about us

      “I want to thank Belly Slide for joining us throughout the process. Their experience in generating insights and applying concrete examples has been key to making an impact on the results of our brands. They have allowed us to start a process of change in the way we interact and better understand our customers in Latin America, always trying to understand the hidden needs of why they act in a certain way so that these insights are finally actionable. This is an ongoing process that will continue to benefit our organization and our brands."

      Sergio Robles
      Commercial Head Latam, Grunenthal

      “I have worked with Claudia in several marketing and launch excellence projects, across the globe. Her strategic thinking and down to earth attitude are a rare combination that creates impact. She demonstrates costumer centricity, without losing the focus on the strong foundations. Great thinking and brilliant implementation are to expect. I will always recommend Claudia as an outstanding Marketing and Launch excellence professional”

      Susana Bento
      Global Omnichannel Operations Lead. Global Commercial Excellence. Grünenthal

      “Claudia consistently demonstrated her passion and dynamic leadership. She spearheaded the digital transformation within our team, driving customer engagement by adopting an omnichannel approach to marketing practices.

      Her innovative strategies not only enhanced our digital capabilities but also shaped the organization’s culture, placing both the customer and digital innovation at the forefront of everything we do.”

      Antonino Ventimiglia
      Country Commercial Director UK and Ireland Boehringer Ingelheim

      “Belly Slide has supported us to add more structure to the way we are working and has done it in a way that has been easy for the team to implement, considering that we are a small company. It has been a very professional approach and easy to engage with.

      We are very grateful for the support which is already having an impact in our organisation.”

      Victor Gonzalez
      CFO and Interim GM. Blau, Vitalia and Idai. Venezuela

      “Claudia thrives in designing a customer insight-based strategy that can be executable whilst innovative at the same time. Her work ethic just doesn’t allow her to deliver unless the foundations are secure and path forward clear and impact laden. Her attention to execution means you can be assured that the deliverables will be supported with a robust consideration and provision of the required fundamentals to make it happen.”

      Uday Bose
      Head of Human Pharma Global Go-To-Market and Business Steering. Boehringer Ingelheim

      “The Belly slide team, led by Claudia and based on her methodology and proximity, have not only allowed us to generate valuable insights for our organization and our brands, which are already making a difference through our strategic and tactical plan, but it has also allowed us to change the mindset at the Latin American level in terms of how we interact and understand our customers. They have done this in a transparent and empathetic way, always trying to understand the underlying reason why our clients do what they do so that these insights are ultimately actionable.“

      Inocencio Villar
      Regional Marketing Manager. Grünenthal LatinAmerica

      “The support of Belly Slide during the urgent process for the Medical Information workshop was key to adequate training and consequently, the correct implementation of the strategies by the team.
      The availability, as well as the quick understanding of the team's needs, were invaluable.

      Thank you very much for the high professionalism and extraordinary experience during the exercise for Medical Information.”

      Gabriela Jaimes
      Medical Operations Lead. Grünenthal Latin America

      “Claudia is fully oriented and organized to drive results… to land the theory into executable action plans, that were achievable, quantifiable and realistic, based on the actual needs and complexity of each of our markets.”

      Leonardo Mangieri
      Marketing Dir. Sidus. / Former Marketing Dir. AstraZeneca. Argentina

      “Claudia is passionate about distilling the right insights and applying them for real world implementation and impact… committed to seeing projects to a value-generating conclusion.

      She is great at bringing the group together around strategic, big picture buy-in, and creating aligned, committed decision making… and she is really engaging company, has a prodigious work ethic, doesn’t take herself too seriously and is great fun to spend time with.”

      Chris Murray
      Head of Projects. Stobbs IP / Former Head of Channels. AstraZeneca UK