Works Digital

Our Team

At Belly Slide, we believe in simplifying marketing to make a lasting impact. By focusing on the essentials, we help businesses create customer-centric strategies, deliver meaningful experiences, and build sustainable capabilities.

What you get with us

We work with you to help you find your unique way to delight your customers through a customer-focused, creative, and collaborative process tailored to your team.

Pragmatic

You get big-company expertise with a start-up mindset. We focus on getting the essentials right – no overthinking, just smart, effective action.

Human

We focus on crafting marketing strategies rooted in a deep understanding of customer needs, creating relevant, resonant, and lasting brand value.

Sustainable

We co-create with you to strengthen your team’s capabilities, ensuring long-term success and sustainable growth for your business.

Claudia Adreani

Managing Director

I am a strategic leader passionate about creating value for customers and driving growth. With a proven track record in enhancing profitability and marketing capabilities, I specialise in building human connections that empower brands to stand out. My multicultural background, diverse career experiences, and years of competitive sport have honed a deep understanding of human behaviour and a results-driven mindset.

Expertise
  • Strategic brand leadership
  • Marketing transformation
  • Digital innovation
  • Entrepreneurial leadership
Education Highlights
  • MBA – London Business School (UK)
  • Digital Transformation – Cambridge University (UK)
  • Masters in innovation and Knowledge Management – Universidad Complutense (Spain)

I am a brand strategist with over 18 years of experience in the pharmaceutical industry, spanning local, regional, and global roles. I specialise in helping teams address brand challenges and deliver practical, customer-focused solutions throughout the product lifecycle. My expertise includes customer experience strategy, brand positioning, storytelling, and omnichannel planning.

I’m passionate about facilitating engaging workshops that align teams and lead to actionable outcomes. My approach is rooted in understanding customers deeply and creating strategies that resonate and drive results.

Expertise and Skills
  • Brand positioning and storytelling
  • Customer experience insights and strategy
  • Omnichannel and lifecycle planning
  • Workshop facilitation and team alignment
  • Persona development and insights consolidation
Education
  • BSc Hons in Chemistry
  • PhD in Medicinal Chemistry
  • MBA
  • Agile Certification
Laura Kennedy

Consultant

Mike Williams

Associate Director

I have over 25 years of industry experience including Global and Country based senior leadership roles within pharmaceutical companies. I am an expert in pharma business planning combining strategic expertise with the understanding of what it really takes to get a plan implemented. As Managing Director of MiraVeta, a company that collaborates with Belly Slide, I have  reviewed and benchmarked over 130 brand plans from around the world and trained hundreds of people across multiple therapy areas giving him a unique perspective on what great marketing looks like within our industry.

Expertise and Skills
  • Strategy design and implementation
  • Value creation
  • Change management
  • Transformations
Education
  • BA in Business and Management – Universidad Metropolitana (Venezuela)
  • MBA – Wharton School (USA)

I am a strategic leader passionate about transforming and delivering innovative solutions that improve business performance and drive better patient outcomes.

With more than 25 years of experience in the Global Pharma & Healthcare sector, optimizing commercial capabilities and the execution of equipment in brands and countries in Europe, Asia and Latin America.

As a consultant, I have supported UK and global clients in the development and execution of strategies, digital transformations and other technology-based programmes to support the delivery of business excellence.

Expertise and Skills
  • Global Brand Strategy
  • Commercial strategy and Commercial excellence
  • Digital innovation
  • Market Access
  • Sales effectiveness
  • Digital solutions to optimize business performance
Education
  • Chemical and Process Engineering from the University of Exeter (UK)
  • Executive Program in Business Leadership from MIT (US)
Phil Matton Photo
Phil Matton

Business Development and Senior Consultant

Javier Adreani

Senior Consultant

I am a seasoned management consultant with over 20 years of experience in Strategy, Transformation, and Implementation. My expertise lies in helping organisations navigate complex business challenges, design actionable plans, and achieve sustainable growth. I specialise in translating high-level strategies into tangible outcomes, ensuring visions are effectively implemented.

Outside of work, I’m a dedicated father of two and an Ironman triathlete, balancing my professional pursuits with personal passion and determination.

Expertise and Skills
  • Strategy design and implementation
  • Value creation
  • Change management
  • Transformations
Education
  • BA in Business and Management – Universidad Metropolitana (Venezuela)
  • MBA – Wharton School (USA)

I am an experienced leader and innovative thinker.

My background is in marketing and innovation across a variety of industries including Pharmaceuticals, FMCG, Transport and Leisure. My career evolved into broader management and most recently Managing Director of a Research, Strategy and Customer & Colleague Experience agency.  I have worked in AstraZeneca for 4 years between 2008 and 2012 when I led the development of the AZ way of Marketing approach and roll out to the markets.

I am passionate about the use of brands as a business tool guiding customer and                      colleague experience.

Expertise and Skills
  • Brand positioning and storytelling
  • Customer experience insights and strategy
  • Omnichannel and lifecycle planning
  • Workshop facilitation and team alignment
  • Persona development and insights consolidation
Education
  • BSc Hons in Chemistry
  • PhD in Medicinal Chemistry
  • MBA
  • Agile Certification
Emma Titchener

Senior Consultant

What others have to say about us

“I want to thank Belly Slide for joining us throughout the process. Their experience in generating insights and applying concrete examples has been key to making an impact on the results of our brands. They have allowed us to start a process of change in the way we interact and better understand our customers in Latin America, always trying to understand the hidden needs of why they act in a certain way so that these insights are finally actionable. This is an ongoing process that will continue to benefit our organization and our brands."

Sergio Robles
Commercial Head Latam, Grunenthal

“I have worked with Claudia in several marketing and launch excellence projects, across the globe. Her strategic thinking and down to earth attitude are a rare combination that creates impact. She demonstrates costumer centricity, without losing the focus on the strong foundations. Great thinking and brilliant implementation are to expect. I will always recommend Claudia as an outstanding Marketing and Launch excellence professional”

Susana Bento
Global Omnichannel Operations Lead. Global Commercial Excellence. Grünenthal

“Claudia consistently demonstrated her passion and dynamic leadership. She spearheaded the digital transformation within our team, driving customer engagement by adopting an omnichannel approach to marketing practices.

Her innovative strategies not only enhanced our digital capabilities but also shaped the organization’s culture, placing both the customer and digital innovation at the forefront of everything we do.”

Antonino Ventimiglia
Country Commercial Director UK and Ireland Boehringer Ingelheim

“Belly Slide has supported us to add more structure to the way we are working and has done it in a way that has been easy for the team to implement, considering that we are a small company. It has been a very professional approach and easy to engage with.

We are very grateful for the support which is already having an impact in our organisation.”

Victor Gonzalez
CFO and Interim GM. Blau, Vitalia and Idai. Venezuela

“Claudia thrives in designing a customer insight-based strategy that can be executable whilst innovative at the same time. Her work ethic just doesn’t allow her to deliver unless the foundations are secure and path forward clear and impact laden. Her attention to execution means you can be assured that the deliverables will be supported with a robust consideration and provision of the required fundamentals to make it happen.”

Uday Bose
Head of Human Pharma Global Go-To-Market and Business Steering. Boehringer Ingelheim

“The Belly slide team, led by Claudia and based on her methodology and proximity, have not only allowed us to generate valuable insights for our organization and our brands, which are already making a difference through our strategic and tactical plan, but it has also allowed us to change the mindset at the Latin American level in terms of how we interact and understand our customers. They have done this in a transparent and empathetic way, always trying to understand the underlying reason why our clients do what they do so that these insights are ultimately actionable.“

Inocencio Villar
Regional Marketing Manager. Grünenthal LatinAmerica

“The support of Belly Slide during the urgent process for the Medical Information workshop was key to adequate training and consequently, the correct implementation of the strategies by the team.
The availability, as well as the quick understanding of the team's needs, were invaluable.

Thank you very much for the high professionalism and extraordinary experience during the exercise for Medical Information.”

Gabriela Jaimes
Medical Operations Lead. Grünenthal Latin America

“Claudia is fully oriented and organized to drive results… to land the theory into executable action plans, that were achievable, quantifiable and realistic, based on the actual needs and complexity of each of our markets.”

Leonardo Mangieri
Marketing Dir. Sidus. / Former Marketing Dir. AstraZeneca. Argentina

“Claudia is passionate about distilling the right insights and applying them for real world implementation and impact… committed to seeing projects to a value-generating conclusion.

She is great at bringing the group together around strategic, big picture buy-in, and creating aligned, committed decision making… and she is really engaging company, has a prodigious work ethic, doesn’t take herself too seriously and is great fun to spend time with.”

Chris Murray
Head of Projects. Stobbs IP / Former Head of Channels. AstraZeneca UK