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Business vs Technology: Don’t Drown in the Deep End – Find Your Strategic Starting Point

Business vs Technology: Don’t Drown in the Deep End – Find Your Strategic Starting Point

by Claudia Adreani

The marketing landscape is vast and ever-changing. Today, it feels like an ocean of possibilities, with countless AI tools.

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Data smart, or are we marketers losing a plot?

Data smart, or are we marketers losing a plot?

by Claudia Adreani

In the age of big data and advanced analytics, now powered by AI, marketers find themselves surrounded by an abundance of information.

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Do you just want a logo? Better keep what you have or don’t bother at all!

Do you just want a logo? Better keep what you have or don’t bother at all!

by Claudia Adreani

Nowadays, Branding is one of those terms that can mean very different things to different people. The design of a logo has become more accessible.

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Mastering the Market. How Agile Planning Keeps You Ahead of the Curve.

Mastering the Market. How Agile Planning Keeps You Ahead of the Curve.

by Claudia Adreani

Do you hear the word planning and you find yourself rolling your eyes? You picture endless meetings; long PowerPoints slide decks full of buzzwords that would give Siri a headache.

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