Works Digital

Commercial Strategy and Planning

Pragmatic and holistic approach to strategic and tactical planning

The Challenge

Three interconnected businesses lacked alignment and clarity in their brand and commercial strategies. This led to inconsistent planning and missed growth opportunities.

The Solution

We conducted a comprehensive strategy review, analysing market trends, competitors, and customer journeys. Through an intensive, focused workshop with cross-functional teams, we redefined the business strategy, clarified brand positioning, and prioritised actionable tactics. By the end of the week, all three businesses achieved clarity and alignment.

The Value
  • Focused Investments: Rationalised spending and prioritisation to drive sustainable growth.
  • Sharper Execution: Clearer accountability and focus on fewer, high-impact initiatives.
  • Boosted Morale: Employees were energised by a shared vision and actionable goals.

Launch Planning Capabilities

Reigniting launch momentum for maximum impact

The Challenge

A fragmented launch strategy led to inconsistent planning and missed opportunities to maximise product impact.

The Solution

We introduced a robust launch planning framework, prioritising critical success factors such as stakeholder alignment, customer insights, and cross-functional collaboration. Hands-on coaching enabled the team to confidently execute the launch plan and adapt as needed.

The Value
  • Stronger Launches: Increased preparedness and effectiveness in market execution.
  • Aligned Teams: Clear roles and responsibilities ensured smooth collaboration.
  • Sustained Growth: Repeatable processes that elevated future launch readiness.

Insights Capabilities

Driving an insights culture through on-the-job learning

The Challenge

Teams struggled with developing actionable insights from data due to a lack of structured processes and training. This hindered their ability to make customer-centric decisions.

The Solution

We co-created a capability programme centred on customer insights, combining theory with practical exercises. By embedding insights into daily routines and focusing on real-world applications, we helped the team unlock deeper customer understanding.

The Value
  • Enhanced Skills: Teams became proficient in identifying meaningful insights.
  • Actionable Results: Insights directly informed marketing strategies and decision-making.
  • Sustainable Culture: A mindset shift towards customer-centric thinking across the organisation.

Omnichannel Strategy

Strategic review of the Omnichannel Focus

The Challenge

The omnichannel approach relied on a checklist of channels rather than a customer-centric strategy, leading to diluted impact and irrelevant content.

The Solution

We crafted an omnichannel strategy grounded in deep customer insights and clear objectives. By prioritising meaningful touchpoints and aligning them with customer needs, we delivered a strategy that was engaging, relevant, and measurable.

The Value
  • Improved Relevance: Content and channels aligned with customer expectations.
  • Increased Engagement: Messaging that cut through the noise and resonated deeply.
  • Scalable Model: A framework to refine and replicate for future campaigns.

 

What others have to say about us

“I want to thank Belly Slide for joining us throughout the process. Their experience in generating insights and applying concrete examples has been key to making an impact on the results of our brands. They have allowed us to start a process of change in the way we interact and better understand our customers in Latin America, always trying to understand the hidden needs of why they act in a certain way so that these insights are finally actionable. This is an ongoing process that will continue to benefit our organization and our brands."

Sergio Robles
Commercial Head Latam, Grunenthal

“I have worked with Claudia in several marketing and launch excellence projects, across the globe. Her strategic thinking and down to earth attitude are a rare combination that creates impact. She demonstrates costumer centricity, without losing the focus on the strong foundations. Great thinking and brilliant implementation are to expect. I will always recommend Claudia as an outstanding Marketing and Launch excellence professional”

Susana Bento
Global Omnichannel Operations Lead. Global Commercial Excellence. Grünenthal

“Claudia consistently demonstrated her passion and dynamic leadership. She spearheaded the digital transformation within our team, driving customer engagement by adopting an omnichannel approach to marketing practices.

Her innovative strategies not only enhanced our digital capabilities but also shaped the organization’s culture, placing both the customer and digital innovation at the forefront of everything we do.”

Antonino Ventimiglia
Country Commercial Director UK and Ireland Boehringer Ingelheim

“Belly Slide has supported us to add more structure to the way we are working and has done it in a way that has been easy for the team to implement, considering that we are a small company. It has been a very professional approach and easy to engage with.

We are very grateful for the support which is already having an impact in our organisation.”

Victor Gonzalez
CFO and Interim GM. Blau, Vitalia and Idai. Venezuela

“Claudia thrives in designing a customer insight-based strategy that can be executable whilst innovative at the same time. Her work ethic just doesn’t allow her to deliver unless the foundations are secure and path forward clear and impact laden. Her attention to execution means you can be assured that the deliverables will be supported with a robust consideration and provision of the required fundamentals to make it happen.”

Uday Bose
Head of Human Pharma Global Go-To-Market and Business Steering. Boehringer Ingelheim

“The Belly slide team, led by Claudia and based on her methodology and proximity, have not only allowed us to generate valuable insights for our organization and our brands, which are already making a difference through our strategic and tactical plan, but it has also allowed us to change the mindset at the Latin American level in terms of how we interact and understand our customers. They have done this in a transparent and empathetic way, always trying to understand the underlying reason why our clients do what they do so that these insights are ultimately actionable.“

Inocencio Villar
Regional Marketing Manager. Grünenthal LatinAmerica

“The support of Belly Slide during the urgent process for the Medical Information workshop was key to adequate training and consequently, the correct implementation of the strategies by the team.
The availability, as well as the quick understanding of the team's needs, were invaluable.

Thank you very much for the high professionalism and extraordinary experience during the exercise for Medical Information.”

Gabriela Jaimes
Medical Operations Lead. Grünenthal Latin America

“Claudia is fully oriented and organized to drive results… to land the theory into executable action plans, that were achievable, quantifiable and realistic, based on the actual needs and complexity of each of our markets.”

Leonardo Mangieri
Marketing Dir. Sidus. / Former Marketing Dir. AstraZeneca. Argentina

“Claudia is passionate about distilling the right insights and applying them for real world implementation and impact… committed to seeing projects to a value-generating conclusion.

She is great at bringing the group together around strategic, big picture buy-in, and creating aligned, committed decision making… and she is really engaging company, has a prodigious work ethic, doesn’t take herself too seriously and is great fun to spend time with.”

Chris Murray
Head of Projects. Stobbs IP / Former Head of Channels. AstraZeneca UK